Privacy Policy

1. Information We Collect

When you use our website or submit a lead form, we may collect:

• Contact information: name, email address, phone number, and ZIP code.
• Project details: roof condition, whether your home is within our service area, and related answers from our qualifying form.
• Device and usage data: IP address, browser type, approximate location, pages viewed, session ID, and referral source. This is collected through standard analytics tools and server logs.
• Draft form data: partial answers you type before submitting may be saved temporarily to help us understand where visitors drop off.

2. How We Use Your Information

We use the information we collect to:

• Respond to your estimate request and schedule inspections.
• Call, text, or email you about your roofing project.
• Measure website performance, form conversion, and advertising effectiveness.
• Prevent duplicate submissions and abuse through IP-based rate limits.
• Comply with legal obligations and protect our rights.

3. Text Messaging (A2P) Disclosure

By submitting your phone number through our website or a Meta lead ad, you consent to receive text messages from Northmark Construction regarding your roofing estimate, appointment reminders, and project updates. Message and data rates may apply.

• Message frequency: typically 1–4 messages per request or project.
• Opt-out: reply STOP at any time to unsubscribe from text messages.
• Help: reply HELP for assistance or contact us directly.
• Supported carriers: messages are delivered via major U.S. wireless carriers; delivery is not guaranteed.

We do not share your phone number with unrelated third parties for their marketing purposes without your consent.

4. Meta Lead Ads

We may advertise on Meta platforms (Facebook and Instagram) using lead ads. When you submit a lead ad form, Meta shares the information you provide with us so we can contact you. We process that information under this privacy policy.

Meta may also use campaign data to measure ad performance and optimize delivery. Meta’s data practices are governed by Meta’s own privacy policy and terms. We do not sell your personal information to Meta; we use Meta’s advertising services to show ads and collect leads.

5. Cookies and Analytics

Our website uses cookies and similar technologies to understand how visitors interact with the site. This includes tracking page views, form steps reached, and submission events. We use this data internally to improve the user experience and measure advertising return on investment.

We also use the Meta Pixel to track conversions from our ads. The Pixel may collect browser information and actions you take on our site. You can manage your ad preferences through Meta’s settings.

6. Information Sharing

We share your information only when necessary to operate our business or respond to your request:

• Service providers: CRM, scheduling, and marketing platforms that help us manage leads and communications.
• Advertising platforms: Meta for ad measurement and lead collection.
• Legal requirements: when required by law, court order, or to protect our rights.

We do not sell or rent your personal information to third parties for their independent marketing use.

7. Data Retention

We keep lead and customer information for as long as needed to fulfill the purpose for which it was collected, provide services, comply with legal obligations, resolve disputes, and enforce our agreements. Analytics and draft data may be retained for a shorter period and are periodically purged.

8. Your Choices and Rights

You can:

• Opt out of marketing emails by clicking the unsubscribe link in any email.
• Opt out of text messages by replying STOP.
• Request access to, correction of, or deletion of your personal information by contacting us.

9. Security

We use commercially reasonable safeguards to protect your information, including encrypted connections (HTTPS), access controls, and secure hosting. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Children’s Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us so we can delete it.

11. Changes to This Policy

We may update this privacy policy from time to time. The updated version will be posted on this page with a revised "Last updated" date. We encourage you to review this page periodically.

12. Contact Us

If you have questions about this privacy policy, your data, or our A2P messaging practices, contact us: